Any client relationship is driven by service. Our offering includes:
The 8POD Group is a technology offering that understands the value of service. Our teams integrate into any client environment to ensure the 8POD technology offering is maximised. The best technology has a very human interface.
The 8POD Group includes its own data-led digital publishing platform. Brands buy access to stories as a part of their media spend to find new customers and grow existing relationships.
All digital client communication relies around the architecture and placement of the ad unit itself. The 8POD ad unit sits at the heart of the 8POD Group. It is the world’s first truly dynamically adaptable ad unit. It adapts client content, includes publishing content and finds new customers all in one AI-driven solution. It is data led and performance driven. All data is owned by the client.
The 8POD group has strategically focused its technology on behavioural data. Our data is sourced directly through engagement with the adaptive 8POD ad units that are being served globally, every minute of every day
The richness of the data is driven by a feedback loop of algorithms. This loop is constantly applying the data to improve its learnings in order to create more engagement with consumers.
This means that the 8POD Group has a behavioural data lake that drives results based on human engagement. Our business is protected from any privacy legislation factors as no first-party data is stored by the business.
Our behavioural data allows the group to make the most informed decisions for our clients. The data is integrated into brand, media buying and strategic decisions throughout our process. All of our decisions are data-led and powered by an ‘always-on’ digital knowledge base.
The 8POD Group artificial intelligence is purpose built and has been created from the ground up. The architecture has been structured to take behavioural patterns from consumer interactions with the ad unit in real time to source more effective audiences and potential new customers.
If the 8POD is the vehicle, then data is the fuel and AI is the GPS guiding and adapting the ad units into new audiences and customer bases. The real time feedback loop allows us to inform clients on where their customers sit in a digital ecosystem, drive those customers into the 8POD and to all of our customers’ existing channels.
Our AI is the heartbeat of the 8POD Group. Cookieless and complete with real-time dashboard reporting. It takes billions of variables and creates patterned automation directly for clients.
The UI / UX is intuitive, familiar and modern. Content updates dynamically, meaning there will always be something new and fresh to read that is relevant to the target audience.
A user’s time is their most valuable commodity, 8POD ensures it is well spent. The unit’s adaptive nature creates an online environment users want to spend time in.
Content in the 8POD is accurately targeted, ensuring users will find more relevance in the unit, whilst spending more time exploring the brand.
No two 8POD’s an audience sees will be the same, as the content will update constantly, this also adds more longevity to brands’ content whilst avoiding creative fatigue.
8POD is designed to encourage interaction and dwell time, meaning users spend more time on brands than they normally would on other advertising units. An experience that feels autonomous, intuitive and personalised, it’s a brand new ad unit, so the experience is unique.
The tech is fully transparent and all reporting data will be available via live dashboards. KPIs will also be agreed to prior to commencing campaigns.
8POD’s reporting and efficiencies will help to understand the perception and performance of a brand’s marketing efforts. It’s an ad unit which serves an organic goal, brand salience. By finding users and increasing awareness and share of mind, brands will see an uplift all the way through the marketing funnel.
Brands will be able to track familiar performance metrics of the campaign, however, the audience and content performance insights are bespoke to 8POD, making it a unique way to understand a brand.
Brands stay in control of their content, whilst having access to all associated performance and insights metrics. Plug and play into any brand or agency ecosystem.